Small Giant was built to fix marketing problems, and create opportunities. As quickly as possible.
We bring top agency talent to the table. But we’re not built like an agency. Think of us as craftsmen – like the skilled carpenter or woodworker you’d use to improve your house. We get the job done to the highest standard – whether it’s creating a breakthrough ad campaign, revamping your website, or…whatever you need. And then we move on.
We’re fast, efficient, and always sensitive to your resources & deadlines.
And every job, whatever the size or budget, is personally overseen by a Senior Partner.
THE BUCK STOPS WITH US
As senior leaders, we assign the project, but never the responsibility.
WARWICK DOWNS
Co-Founder/Partner
MARKETING/OPERATIONS
Warwick is a seasoned strategic marketing professional with over 25 years of work experience on the client and agency side. Fifteen of those years have been spent specifically in automotive CRM where he has been responsible for conceiving, developing, and implementing award winning programs for well known brands like Toyota, Lexus, Hyundai, Kia, Ford, Chrysler, VW, Mitsubishi, and Volvo. More recently, Warwick was instrumental in building the customer engagement agency for $1.6B media company Meredith Corporation.
TONY PLATT
Co-Founder/Partner
STRATEGY/CREATIVE
Over the years Tony has held ECD positions at such well-known agencies as MXM, Wunderman Worldwide/Europe, Arnold, Digitas and The Martin Agency. If you have ever laughed at the GEICO gecko, opened your checkbook for the ACLU, signed on for an American Express Platinum Card, longed for a Volkswagen Beetle, or made a donation to World Wildlife – then you’ve likely had a glimpse at his work.
JOHNNY TALISMAN
CREATIVE DIRECTOR
Johnny started his career at Ogilvy in Canada before being recruited by McCann in Los Angeles. He’s worked with agencies such as McCann, Saatchi, and Grey. He’s tackled digital, CRM, direct, TV, and integrated campaigns for the likes of Nestle, Nissan, Chrysler, Fiat, Toyota, Cathay Pacific, Air France and Beverly Hills. For Scion he oversaw a social influencer campaign that included a retail gallery store, 400+ videos with all the social media assets, a 5 day conference and a touring art show.
GAYLE TOMITA-OSWALD
ACCOUNT DIRECTOR
With over 20 years of marketing experience – including branding strategy, market research, business analysis and direct response/CRM – Gayle has seen it all (and done most of it). She has a particular expertise in digital marketing and website development, and has worked across a wide range of automotive, financial services, telecom and most recently, non-profits.
MIKE CAMPBELL
DATA/ANALYTICS
Mike Campbell is an analytics authority with particular skills in database, business intelligence, and predictive
analytics. He’s worked with Fortune 100 clients such as The Home Depot, Staples, Adidas, Nike, Discover,
American Express, USAA, Petco, Costco, The Hartford, Pizza Hut, Volkswagen, and Kia Motors. Mike has deep
hands-on experience mining data in large volumes to support strategic initiatives, and can perform and manage
end-to-end analytic functions across a broad spectrum.
We do the things that good agencies do. Only better, and faster.
WE WORK ON YOUR TERMS
You give us a challenge, and we’ll give you innovative original thinking that meets your objectives, your deadlines, and your budget. Period, end of story.
HOW WE GOT HERE
Our Senior Team has sixty-plus years of leadership experience with some of the most honored shops and brands in the world.
And we’ve learned a few things along the way. Like how much clients dislike unnecessary overhead. That deadlines are pretty much unreasonable by definition, and budgets aren’t designed for our sake. That even the most modest assignment has the potential to change everything.
WHAT WE CAN DO FOR YOU
If people like you, they’re more inclined to like what you’re selling. So Job #1 is to understand what your customers actually need. And then help them get it through customized user experiences.
A new car, better baby food, the right loan, a gratifying donation. We don’t sell people your product or service. We make them want it.
OUR CORE CAPABILITIES
STRATEGY
Insights & Segmentation | CX & CRM | Branding and Identity
IMPLEMENTATION
Custom Content | Web and Print | Direct Response Display Advertising | Digital | Video
